C o n t e n t s
Size and Growth / Demographics / Income Level / Gender Distribution / Age Range / Education / Home and Office Households / How do people find webpages? / International Users / What are people doing on the Net? / The Business of the Business / The Business Models

Prepared 1/96

S i z e   a n d   G r o w t h

It is estimated that about 30 million US Households have computers. Ten to fifteen million homes have modems which enable them to go online. According to various forecasts, between 40 and 70 million households will have home computers by the end of the year 2000. The number of households with access to Internet services like the World Wide Web is estimated to grow to somewhere between 20 and 45 million by the end of this decade (Cyberstats, John Pike, Federation of American Scientists).

By the turn of the century, there will be 120 million host computers connected to the Net. The Internet Society maintains a set of charts, tables and current metric graphs. These include a timeline of the overall growth of the Internet .

Matthew Gray documented the rapid growth of the WWW from June 1993 through December 1994.

Matrix Information and Directory Services (MIDS) published the Second MIDS Internet Demographic Survey and updated these figures in a July, 1995 press release. Their survey says that there are 22.6 million users of the consumer Internet who have access to content generated by the WWW. This includes 25% of the entire user population of commercial systems such as America Online, Compuserve, Prodigy and Delphi.

MIDS also notes that there are 35 million people who currently use AOL, Compuserve, Prodigy and other (specifically email) services that have some access to the services of the net. From our perspective, they are poised to begin using the rest of the Internet.

D e m o g r a p h i c s

I n c o m e   L e v e l

G e n d e r   D i s t r i b u t i o n

A g e   R a n g e

E d u c a t i o n

H o m e / O f f i c e   H o u s e h o l d s

H o w   d o   p e o p l e   f i n d   w e b p a g e s ?

I n t e r n a t i o n a l   U s e r s

W h a t   a r e   P e o p l e   D o i n g   o n   t h e   N e t ?

T h e   B u s i n e s s   o f   t h e   B u s i n e s s

T h e   B u s i n e s s   M o d e l s

Alexander Binder / alexander.binder@kfunigraz.ac.at